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A Step-By-Step Guide for Implementing Sitecore

The marketing world is changing day by day. The dynamic nature of the marketing landscape is contributed by the ever changing needs of consumer expectations when it comes to using the right technology to deliver the best customer experience. As a marketing expert, you need to adopt the right marketing technology that will boost the performance of your business. One of the confusing tasks of a marketing professional is deciding on the most suitable tool to adopt. Once you select a marketing technology, you should ensure that it is correctly deployed in the marketing system to get the best results. Sitecore is one of the marketing tools that has proved to be powerful in improving the performance of a business. However, Sitecore is only a useful marketing tool if it is well implemented and correctly used to achieve the desired results. Read on to learn how to properly implement and use Sitecore.

Sitecore implementation starts by understanding your needs. Every marketer has his or her priorities, but some are common. Understanding your needs starts by identifying your types of content, such as downloads, blog posts, and testimonials. Ensure that your content fields are enough to handle all the types of contents. Making a web form is a crucial step to take when trying to understand what you need from Sitecore. As a business, if you want to get more leads, you should focus on improving online visibility. Sitecore’s web forms offer unlimited options regarding the number of forms that one can create. The last step to understanding your needs is analytics. The key behind targeted marketing is knowing your customers. Analytics is crucial in understanding your customers so that you can pick the most suitable marketing techniques and methods.

Sitecore implementation should be carried out by following the KISS principle. KISS principle focus on simplicity and straightforwardness in the implementation of Sitecore. In most cases, data integration and management is usually a sophisticated process. Sitecore implementation should not be carried out hurriedly. The reason why Sitecore is regarded as a powerful marketing tool is that it has many features, but you should not try and implement all of them at once. The decision regarding the features to start with should be based on the functionalities.

Also, you should figure out how you can make the process simple. For instance, try and integrate your CRM with Sitecore to save time. No doubt, Sitecore is a sophisticated marketing tool. For that reason, training is crucial to ensure the correct use of the marketing tool. Finally, you should partner with the right company or vendor that will offer the support you need when using the marketing tool. Now that you understand how to implement Sitecore, you should consider it in your marketing campaign.

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